I'm a #ChloeJeansGirl - Simply Be Denim

If you follow me on any of the various Social Mediums I spread myself liberally across you will be aware that February was an extremely exciting month for me.

Simply Be Denim

I, along with six other lovely bloggers, was invited by Simply Be to film for their #SBDenim campaign in Manchester. WHAT A DAY! We frolicked about, laughed, danced (badly in my case), jumped (terribly in my case) and had just a generally fab time in front of the cameras.

Simply Be denim

We also made a video each, talking about our jean of choice - I want you all to know here and now, that I have realised that turning and winking is NOT for me. It has been a tough lesson but the noise my Husband makes whenever he sees it is enough to put me off this "signature move" for life. I'm working on a casual "pow pow pow" hand signal in it's place. I'll feedback on how it's going...


I became the Chloe Jean Girl which was perfect for me as (in my humble, modest opinion...) they made my legs and bum look freaking awesome.

I'm wore a 14 on the day, I'm generally a 16 in jeans but the stretch in these meant that I made the decision to size down in order to prevent any bagging around the knees. SAYING THIS, the Chloe jeans keep their shape perfectly so I needn't have worried either way. These are the Dark indigo but I also have the Spring Blue pair which look awesome with a darker top and sandals.

At 6 foot, the long length (31") jeans were plenty long enough, even with heels So if it's tall jeans you're after: Chloe is the gal for you.

Simply Be denim

To tie in with the launch of their range, Simply Be are running a giveaway to win a pair of your favourite style, so if you're a super skinny kinda chick like me - All you have to do is tweet with the hashtag #chloejeansgirl to enter.


The day was just fabulous, Simply Be are always the most loving and supportive hosts, Charlotte and Sarah went above and beyond to make sure that the day was a success. The team at Plan Pictures were an absolute delight to be around, they're total superstars. Most importantly, as I'm sure you'll realise from the pictures, the six other ladies are the most kooky, interesting, beautiful and fun people to be around. I am very, very lucky indeed.

I must say, the support that all the ladies and I received during and after the day has been absolutely phenomenal and I can't explain how much it means, so from the bottom of my stone cold heart - Thank you, thank you, THANK YOU!

Em x