17/10/2015

If you didn't already know...#AllYours

You may know what I am about to tell you, in which case you will be bored STIFF of seeing pictures of his BUT I AM GOING TO TELL YOU ANYWAY AS THIS IS MY WAVE AND I AM RIDING IT UNTIL I EITHER FALL OFF OR SOMEONE KICKS ME OFF.


Let me start by showing you the following:


Yes, that is me going "pow", it is also me sitting on a chair in my birthday suit like the floozie that I am. But WHY I hear you say! Well I've been bloody lucky, that's why.

I decided early this year to enter the Yours Clothing #YoursNeedsMe competition as part of my "Just say yes" vibe. The competition was to become the face of the Yours Clothing A/W campaign and feature on their TV advert. I am going to level with you here - I DID NOT THINK I STOOD A CHANCE. Genuinely.

To cut a long story short; following photos, videos, a hilarious casting which I hope nobody will ever see, wracked nerves, a lot of disbelief and extreme smacking of my gob, I became one of the chosen four. And that is when life as I knew it changed. The phonecall I received the day after the casting went as follows:
Producer: "Emma?"
Me: *squeak*
Producer: "The director really liked you"
Me: *squeak*
Producer: "Can you come to Palma in two weeks?"
Me: *Is dead on the floor has died from shock but is also saying "yes please are you sure I think you have the wrong number I touched my nose with my foot in the casting how can you want me I'm old and I fall over all the time and oh my gosh yes please please don't change your mind how much did my Husband pay you...."*


www.terribletumbles.co.uk

The advert shoot was utterly mind blowing  For a start, along with the four professional models, we were flown out to Palma (The one in Spain) (Is there another one?) Put in a beautiful hotel, taken for delicious meals and then put to work...The shoot day was awesome, the work that Yours, Chief Productions and TBWA put in was enough to make me shattered just thinking about it. We were collected at 6am and taken to the set, from the moment we arrived it was a flurry of hair, makeup, styling, muffins (you can put a girl in nice clothes but you cant make her a model...) and then I was up. I did some dancing, some wiggling about and a sh*t tonne of sweating (in my defence, I was wearing a parka and a woolly hat in 40 degree heat)

www.terribletumbles.co.uk

The director was a star, he knew exactly how to get the best out of me...and how to get me to take my clothes off (I'm a sucker for a pretty face). Which takes us to that shot. A lot of people have asked if I'm actually naked. I'm not telling you. All I'm saying is that the chair had to be burnt after filming...

www.terribletumbles.co.uk

A couple of months later the girls were back together in a moderately less sticky climate to put together an A/W lookbook and shoot the photos which you may have seen in every window of every Yours Clothing store in the country...(HUMBLE AREN'T I?!)

www.terribletumbles.co.uk

The Yours clothing team are amazing. Genuinely. Being around them is like being with friends, they looked after us, supported us and spoilt us rotten (SO better than friends really...I might see if I can keep them...) We got to try on the A/W15 Heritage range, which is SO far up my street - There is not an item I didn't want (Except the parka which I've fallen out with for trying to kill me in the 40 degree Palma heat)

www.terribletumbles.co.uk
 My favourite shot from the day with Tia, love this girl <3
All clothes are available at www.Yoursclothing.co.uk
I honestly have not tired of friends messaging me pictures of shop windows in all reaches of the UK - This is a once in a lifetime experience, I am not a model, this will not happen for me again so I am going to enjoy every single second of it (Including opening the Meadowhall store which I will tell you more about very soon!)

www.terribletumbles.co.uk

For me, in order to invest in a brand, I need to know that it has integrity and that it truly cares for its customers. So many brands are happy to make money from plus size women, they'll use plus size bloggers in their campaigns and pay lip service to diversity but when it comes to the crunch, the models they fall back on are a size 14-16 (at the most...). Now don't get me wrong, I'm a size 16, and I love seeing women of my size online - Simply, It makes it easier to see how clothes are going to look on me. 

BUT, I am in the majority, I am represented everywhere

Comments on Instagram, Twitter and Facebook are testament to the fact that women want representing, and not just in terms of size diversity. Plus size women of colour have gone all this time with minimal representation in the world of fashion at any size (Steph from A Nerd About Town speaks about this HERE). It is something that many of us take for granted. And it ain't right.

www.terribletumbles.co.ukwww.terribletumbles.co.uk

The models used for the ad and the women who won the competition range from a size 14 - 26. They are Yours clothing customers, they come from different backgrounds, have different lives, look different; women of colour, tall women, short women, glamorous women, talented women and well...me... 

I honestly could not be prouder to be a part of this. By no means am I saying "Look, Yours have fixed it all we can forget about under representation now" but they are becoming known for using a diverse range of models, (for example Tess Holliday and the utterly breathtakingly stunning Olivia Campbell). They are making a change and I sincerely hope that other brands will stand up and take notice.

www.terribletumbles.co.uk
L- R: Me, Tia, Linzi, Poppy
The experience was incredible but I can honestly say that these three women made it everything it was; Linzi, Tia and Poppy are three of the most beautiful, dynamic and unique women I have had the pleasure to meet. Every minute with them has been like spending time with old friends, I guarantee to you here and  now that this will not be the last you see of them so keep your eyes peeled (and just remember I called it!) 
www.terribletumbles.co.uk
I hope that you love the campaign and advert as much as we loved being part of it. Your feedback and support so far has made me weepy on many an occasion and further proves me what a kick ass awesome group of readers Terrible Tumbles has.
Finally, I urge you: When an opportunity arises - Take it. 
Em x

1 comment:

  1. Such a great campaign! I want this red fur parka!

    www.chloepierre.com

    ReplyDelete